We established last time that guest wireless Internet is your most important amenity. You may not think so, but your guests certainly do! Consider that 94% of people cite WiFi as the most important amenity according to Hotel Chatter and a survey of travelers found that WiFi is the most important factor in selecting and rating your hotel. Somehow it even beats out location and a good night’s sleep.

The rate of change within the technology industry is astounding. The reality is that technology does not grow at a steady rate like my 5 year old son does but instead grows exponentially. Futurist Ray Kurzweil put it this way: “We won’t experience 100 years of progress in the 21^st century – it will be more like 20,000 years of progress (at today’s rate).” One manifestation of this idea is Moore’s Law, named after Intel co-founder Gordon Moore. In 1965 he wrote that computer processing speeds will double every 18 months. This was true for a while, but with Kurzweil’s “Law of Accelerating Returns,” the doubling of these processing speeds now happens much faster than that.

Sitting in an early 2015 Sales Meeting, the group of Account Executives at Matrix discussed what they would like to achieve as a group in 2015, a New Year’s resolution meeting in some ways. The group of 10 sales professionals collectively stumbled on the topic of giving back to the community and increasing community engagement.